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[Check out](/content/checkout/index.html) ### A Guide to Shelter Island, the Hamptons’ Quieter Cousin ## **Vogue** [Read more](https://www.vogue.com/article/shelter-island-ny-travel-guide "https://www.vogue.com/article/shelter-island-ny-travel-guide") ### Alejandra Alonso Rojas’s Favorite Places on Shelter Island ## **ELLE** [Read more](https://www.elle.com/culture/travel-food/a71871611/alejandra-alonso-rojas-shelter-island-travel-guide/ "https://www.elle.com/culture/travel-food/a71871611/alejandra-alonso-rojas-shelter-island-travel-guide/") ### Shelter Island Guide ## **Modern Luxury** [Read more](https://www.modernluxury.com/ultimate-guide-to-shelter-island/ "https://www.modernluxury.com/ultimate-guide-to-shelter-island/") ### Eastbound ## **Hamptons Magazine** Meet a group of Movers & Shakers who, like so many other city dwellers, have recently relocated their businesses and lives out East. ### New kid on the rack ## **The New York Times** "Vince has a way of picking up the newest trends and styling them for the contemporary customer in a way that is so right that a lot of customers want to know who Vince is," said Jill Heller. [Read more](https://www.nytimes.com/2006/09/12/business/smallbusiness/12vince.html#:~:text=The%20back%20story%20of%20Vince,senses%20%E2%80%94%20of%20recent%20times "https://www.nytimes.com/2006/09/12/business/smallbusiness/12vince.html#:~:text=The%20back%20story%20of%20Vince,senses%20%E2%80%94%20of%20recent%20times") ### 5 New locations to visit this summer ## **Hamptons Weekly** Proprietor Jill Heller offers a trained eye and a sophisticated selection of wearable investment pieces amid collections of fashion, jewelry, denim, and more that will complement clients’ lifestyles. [Read more](https://hamptonsweekly.com/five-new-hamptons-locations-to-visit-this-summer/ "https://hamptonsweekly.com/five-new-hamptons-locations-to-visit-this-summer/") ### Rock Solid: Pretty little Shelter Island remains the un-Hampton — and that’s just how we like it ## **Southforker** Purethread (181 North Ferry Road, Suite C, 631-880-6420) provides a bespoke-but-friendly atelier experience. [Read more](https://southforker.com/2024/06/25/rock-solid-pretty-little-shelter-island-remains-the-un-hampton-and-thats-just-how-we-like-it/ "https://southforker.com/2024/06/25/rock-solid-pretty-little-shelter-island-remains-the-un-hampton-and-thats-just-how-we-like-it/") ### The List ## **Hamptons Magazine** Jill Heller was featured on _The List_, Hamptons Magazine’s annual Power List, a curated group of the most influential, visible, and culturally relevant individuals connected to the Hamptons, highlighting trailblazers shaping the region’s landscape across fashion, culture, real estate, dining, and philanthropy. ### Conscious Clothing ## **The Purist** Jill Heller was mixing wellness and fashion long before it was, well, in fashion. [Read more](https://issuu.com/thepurist/docs/3_8718_hamptons_purist_3_stitched_1/138 "https://issuu.com/thepurist/docs/3_8718_hamptons_purist_3_stitched_1/138") ### Q&A with purethread founder, Jill Heller ## **The Strategy** Jill Heller: Tastemaker, stylist, and founder of PureThread. Not only is Ms.Heller one of the most stylish ladies we know, she is also one of the most driven, taking her love of fashion and combining it with her interest in ethically responsible practices. [Read more](https://thestrategy.ca/2015/02/17/jill-heller/ "https://thestrategy.ca/2015/02/17/jill-heller/") ### Purethread opens on Shelter Island ## **James Lane Post** With a background rooted in brick-and-mortar retailing, including successful ventures in Westchester and a private client appointment-based service in Sag Harbor, owner Jill Heller is known for her trained eye and sophisticated selection of wearable investment pieces that complement her clients’ lifestyles. [Read more](https://jameslanepost.com/purethread-opens-on-shelter-island/04/01/2024/Hamptons-News-Happenings "https://jameslanepost.com/purethread-opens-on-shelter-island/04/01/2024/Hamptons-News-Happenings") ### Cover Story ## **Organic Spa Magazine** Editorial Styling by Jill Heller for Organic Spa Magazine's feature with Tracy Anderson. ### Purethread women’s fashion boutique debuts In Shelter Island Heights ## **Dan's Papers** Purethread, a reimagined fashion boutique retail experience catering to discerning women, recently celebrated the highly anticipated grand opening of its newest location in Shelter Island Heights that marks the brand’s new chapter. [Read more](https://www.danspapers.com/2024/05/purethread-boutique-open-shelter-island/ "https://www.danspapers.com/2024/05/purethread-boutique-open-shelter-island/") ### Top 5 Live The Good Life ## **Hamptons Magazine** Purethread is a curated boutique offering timeless, effortless fashion. ### Purethread announces Grand Opening ## **27 East** “I am thrilled to open our doors to the vibrant communities of Shelter Island, the Hamptons, North Fork and beyond,” said Heller. “Our offerings include a diverse collection of pieces from renowned designers hailing from major fashion capitals such as New York, Paris, Milan, Copenhagen, and Sydney, while also providing a gathering space that women can call home.” [Read more](https://www.27east.com/east-hampton-press/article_fc08a7ff-59da-5dab-bd82-f43c233755f2.html "https://www.27east.com/east-hampton-press/article_fc08a7ff-59da-5dab-bd82-f43c233755f2.html") ### New clothing boutique alert! ## **Southforker** “It’s about not having cookie cutter looks,” Heller says. “I like to mix denim from one brand and a tee from another and a blazer from another. Putting different looks together to make an outfit, not just sticking to one designer.” [Read more](https://southforker.com/2024/03/20/new-clothing-boutique-alert-purethread-opens-today-in-shelter-island/ "https://southforker.com/2024/03/20/new-clothing-boutique-alert-purethread-opens-today-in-shelter-island/") ## Our store 181 North Ferry Road, Second Floor, Suite C Shelter Island Heights, New York (631) 880 - 6420 [Directions](https://maps.google.com/?daddr=181%20N%20Ferry%20Rd,%20Shelter%20Island%20Heights) **purethread** 181 North Ferry Road, Second Floor, Suite C Shelter Island Heights, New York (631) 880 - 6420 Our Shelter Island boutique is open from March through September, with daily summer hours from Memorial Day through Labor Day. Current weekly hours are always available on Instagram. ## ABOUT US - [Shipping + Returns](/content/pages/shipping-returns/index.html) - [Contact Us](/content/pages/contact/index.html) - [Our Locations](/content/pages/our-locations/index.html) - [Instagram](https://www.instagram.com/thepurethread/) - [LinkedIn](https://www.linkedin.com/company/purethread) ## SUBSCRIBE TO OUR NEWSLETTER Sign up © 2026 [purethread](/content/site-root.html). 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